Sunday, January 6, 2008

Max's Restaurant

Let me start by saying that this is not a paid post. I don't do those. This is also not a review. This is a homage to Max's Restaurant.

The restaurant has been around since 1945 and has etched itself in the consciousness of most Filipinos. Ask your folks how much Max's fried chicken used to cost and most probably they'd remember. My folks do. They'd probably share more information about the restaurant than you bargained for.

The branches are scattered nationwide and while some of us have our favorite branches, frankly I think they're all the same. I love Max's whether it's in Taytay, at the Medical City, in Shangri-La, Roces, EDSA Central or wherever.

Dad likes the sizzling chicken. S1 orders the set menu when we dine out. The accountant that she is prefers it that way, there's less to audit when the bill comes.


My favorite of course is Max's fried chicken. Good thing that they came up with meals. It used to be either half or whole. In this calorie-counting age, how could you in good conscience finish half of a chicken or more on your own? At least, with the meals, you still get a taste of their house specialty.

I usually order the Budget Meal (PHP 158) which is composed of 1/4 Max's Fried Chicken, a cup of rice, macaroni salad on taco bowl, a caramel bar and a choice of drink. Jufran ketchup is but an arm's length away and boy, what an excellent combination. I don't usually use ketchup but when it's Max's and Jufran, I simply cannot help myself.

Why do I love Max's Fried Chicken so much? It's tender, juicy, falls off the bone and just tastes good. It's consistent. It brings back many happy memories. And as I was thinking about it yesterday after my meal, I feel it fulfills the criteria of comfort food. A sure dish to warm the spirit.

And Piolo Pascual endorses the product. Need I say more?

12 comments:

MegaMom said...

Well put, Em Dy MD! (The pun has always made me smile.)
This is such a sure winner with kids, too, and my son so loves this. :)

Panaderos said...

I take my hat off to the family who owns Max's. For a while back in the late 70s through the 80s, Max's seemed to be in decline. I'm very glad to see that the owners not only were able to revive a revered brand name successfully but they were also able to expand it domestically and internationally. A true Filipino success story!

Shalimar said...

when i was there way back 2000 almost years ohoh
my cousins took me to max i can understand their love affair with this place

ps just had fried chicken here in eleuthera bahamas we were in alocal bar i can smell fried chicken i asked a local where is this smell coming from` hahah a i paid $4 for a chicken piece and chips.....

A J said...

bigla ko tuloy namiss ang Max..cool post/s.. xlink po. :)



AJ

Em Dy said...

Megamom, fried chicken is a sure way of feeding kids, no? Spaghetti is another.

Panaderos, truly global and they continue to reinvent themselves too.

Shalimar, it's to easy to miss the Philippines when travelling abroad. Food kasi is a lot more expensive.

AJ, link away. Thanks for visiting.

monaco said...

i love max's fried chicken as well. I still remmember going to their original store in QC when I was small.

when driving up north, specially to baguio, a stop at their luisita branch is a must. aside from the fried chix, my favorite is the lumpiang ubod, than washed down with gulaman at sago.

Abaniko said...

I love Max's chicken too. I usually order the one with the pancit guisado. The problem with their chicken sometimes is that it's overcooked and becomes very dry. But overall, I prefer Max's over several chicken houses except for KFC (my all-time favorite). :)

Em Dy said...

Mon, I also like their chicken sisig.

Abaniko, I like KFC too. I think though that's in a different category.

mari said...

i love their triple chocolate champorado with lots of milk, of course!

ScroochChronicles said...

We are bonafide fans of Max's fried chicken. Actually, pinaglihi ako ng nanay dyan. Honest!! Even if the size of the hens have shrunk, I will still patronize Max's until forever. Ditto on the budget meal. It's my favorite too :)

Em Dy said...

Mari, me too. Good with tuyo too.

Cookie, what traits did you get in common with the chicken. Just curious, he he.

Nina Lumberio said...

It's been years since the last time I dined at Max. I miss a lot of things being away from home.

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